Kids and more
✶
DEtails
Client
WD SQDN
Year
2026
Services
Branding
Logo
Photography
Art Direction
BRIEF
The brand creates thoughtful gifts for a baby’s earliest milestones, designed to be cherished by both children and their families. The brief was to build a brand that could speak to two audiences: gifters looking for something meaningful, and parents looking for something special.
IDEATION
Exploring six distinct visual directions for the brand, each interpreting the ideas of childhood, milestones, gifting, and joy through a different lens.
Patterns
DIRECTIOn
A clean, premium visual language that lets the products feel playful without losing their sense of polish. Soft whites, simple compositions, and subtle moments of silliness bring the personality of the brand to life.
