A Stanford study asked 2,684 people which websites they trusted. Close to half of their comments were about how the sites looked.

Jaguar launched a new identity and a 30-second film without showing a single car. Why a rebrand can't do the product's job.

Volvo owns safety and FedEx owns overnight. The Law of Focus from The 22 Immutable Laws of Marketing, and how to choose your own word.

A smoothie company with a team answering hundreds of emails a week about smoothies. How Innocent Drinks made its voice part of the product.

Cracker Barrel removed the man leaning on the barrel, saw a fierce backlash and a share-price drop, and reversed the change a week later.

Not 50 seconds. Not five. A 2006 study found people judge how a web page looks in 50 milliseconds, and those snap verdicts hold up.

Your logo is not your brand, and yes, a brand studio is telling you this. Marty Neumeier's definition from The Brand Gap, and what to do with it this week.