A stationery brand built around the idea that some things are made to outlast time.A stationery brand built around the idea that some things are made to outlast time.
A stationery brand built around the idea that some things are made to outlast time.A stationery brand built around the idea that some things are made to outlast time.
Carta di Luce
✶
DEtails
DEtails
Client
Carta di Luce
Year
2025
Services
Branding
Website
Art Direction
Copy
BRIEF
BRIEF
Timeless by DesignTimeless by Design
Timeless by DesignTimeless by Design
Carta di Luce is a stationery brand built around the idea of timeless correspondence, where every piece is designed to feel personal, enduring, and beautifully crafted.
Carta di Luce is a stationery brand built around the idea of timeless correspondence, where every piece is designed to feel personal, enduring, and beautifully crafted.
IDEATION
IDEATION
Exploring Time and ArtExploring Time and Art
Exploring Time and ArtExploring Time and Art
Six identity directions explored different interpretations of timelessness, from clocks and brushes to typography and colour palettes, each finding a distinct way to make the passage of time part of the brand.
Six identity directions explored different interpretations of timelessness, from clocks and brushes to typography and colour palettes, each finding a distinct way to make the passage of time part of the brand.
Final LOGO
Final LOGO
The MarkThe Mark
The MarkThe Mark
The final logo brings the idea together through an infinite face with a clock at its centre, creating a symbol that feels both personal and eternal. A visual expression of stationery designed to transcend time.
The final logo brings the idea together through an infinite face with a clock at its centre, creating a symbol that feels both personal and eternal. A visual expression of stationery designed to transcend time.
Touchpoints
Touchpoints
Brand AssetsBrand Assets
Brand AssetsBrand Assets
Extending the Carta di Luce identity across everyday touchpoints, from signage and enamel pins to envelopes, shopping bags, staff tees, and packaging tape.
Extending the Carta di Luce identity across everyday touchpoints, from signage and enamel pins to envelopes, shopping bags, staff tees, and packaging tape.
