Carta di Luce

Carta-di-Luce is a stationery brand built around the idea of timeless correspondence, where every piece is designed to feel personal, enduring, and beautifully crafted.

Carta di Luce is a stationery brand built around the idea of timeless correspondence, where every piece is designed to feel personal, enduring, and beautifully crafted.

IDEATION

Six identity directions explored different interpretations of timelessness, from clocks and brushes to typography and colour palettes, each finding a distinct way to make the passage of time part of the brand.

Final LOGO

The final logo brings the idea together through an infinite face with a clock at its centre, creating a symbol that feels both personal and eternal. A visual expression of stationery designed to transcend time.

Touchpoints

Extending the Carta-di-Luce identity across everyday touchpoints, from signage and enamel pins to envelopes, shopping bags, staff tees, and packaging tape.

Extending the Carta di Luce identity across everyday touchpoints, from signage and enamel pins to envelopes, shopping bags, staff tees, and packaging tape.