A gift from India to be gifted onward.A gift from India to be gifted onward.
A gift from India to be gifted onward.A gift from India to be gifted onward.
nazrana-e-bharat
✶
DEtails
DEtails
Client
Indian Army
Year
2026
Services
Packaging Design
Art Direction
Copy
BRIEF
BRIEF
The Essence of BharatThe Essence of Bharat
The Essence of BharatThe Essence of Bharat
A diplomatic gift box bringing Bharat to the world through its everyday rituals: tea, writing, fragrance, and saffron.
A diplomatic gift box bringing Bharat to the world through its everyday rituals: tea, writing, fragrance, and saffron.
IDEATION
IDEATION
Concept ExplorationsConcept Explorations
Concept ExplorationsConcept Explorations
Exploring different creative directions for translating the essence of Bharat into a diplomatic gifting experience.
Exploring different creative directions for translating the essence of Bharat into a diplomatic gifting experience.
RESULT
RESULT
The Final ExpressionThe Final Expression
The Final ExpressionThe Final Expression
The chosen concept brought to life through the final packaging design and a series of films capturing the essence of Bharat through its everyday rituals.
The chosen concept brought to life through the final packaging design and a series of films capturing the essence of Bharat through its everyday rituals.
