Showcase Rooh-ba-Rooh through fresh, craveable drink formats & nostalgic hooks.Showcase Rooh-ba-Rooh through fresh, craveable drink formats & nostalgic hooks.
Showcase Rooh-ba-Rooh through fresh, craveable drink formats & nostalgic hooks.Showcase Rooh-ba-Rooh through fresh, craveable drink formats & nostalgic hooks.
Rooh-ba-rooh
✶
DEtails
DEtails
REcreation for
Rooh-Afza
Year
2025
Services
Social Media
Illustration
Art Direction
Copy
BRIEF
BRIEF
Reintroducing Rose for a New GenerationReintroducing Rose for a New Generation
Reintroducing Rose for a New GenerationReintroducing Rose for a New Generation
To build a stronger emotional and cultural connection with young urban audiences by creating a vibrant digital-first community around experimental flavours and shared experiences of the beloved Rooh-Afza.
To build a stronger emotional and cultural connection with young urban audiences by creating a vibrant digital-first community around experimental flavours and shared experiences of the beloved Rooh-Afza.
Target Audience
Target Audience
Nostalgia, Reimagined.Nostalgia, Reimagined.
Nostalgia, Reimagined.Nostalgia, Reimagined.
Millennials & Gen Z, young urban consumers seeking more than just a drink.
Millennials: Nostalgia, comfort, with a modern twist.
Gen Z: Novelty, self-expression, and shareable experiences.
Common ground: Familiar flavours, reimagined.
IDEATION
IDEATION
Childhood, Through Comics & GamesChildhood, Through Comics & Games
Childhood, Through Comics & GamesChildhood, Through Comics & Games
We turned characters into vessels for your own memories, so that the entire experience became deeply personal. Here is the moodboard:
We turned characters into vessels for your own memories, so that the entire experience became deeply personal. Here is the moodboard:
RESULT
RESULT
TURN NOSTALGIA INTO ACTIONTURN NOSTALGIA INTO ACTION
TURN NOSTALGIA INTO ACTIONTURN NOSTALGIA INTO ACTION
Hook Gen Z with nostalgic, sensory content, make Rooh-ba-Rooh desirable through playful drink experiences, and drive them to the kiosk through bold digital activations.
Hook Gen Z with nostalgic, sensory content, make Rooh-ba-Rooh desirable through playful drink experiences, and drive them to the kiosk through bold digital activations.
